Ways to Leave a Good Impression with Your Shop
Graphics & Pictures - high resolution, not grainy, styled & branded well, professional looking
Copy - well written, no grammatical or spelling errors, provide all necessary info about product, answer any potential questions customer may have
Bio - tell about yourself & how you got started in your craft & your shop, provide links to important places in your shop & on the web.
Customer Service - appear friendly & easy going in your writing, tell how to contact you, let buyers know if you offer custom orders, make return/exchange policy clear
Policies - well written, provide all necessary information, be specific
Feedback - work to satisfy customers so you'll get great feedback. Good feedback makes customers feel comfortable buying from you
Pricing - offer a range of prices so there's something for everyone