An excerpt from the blog listed above.
Here are several steps she shared with us:
Strategy before tactics: Varju said this great quote "Tactics without strategy is the noise before defeat." This means have an plan! Write down (in detail) who your ideal customer is. Go and listen to what their needs are, what's being offered them, and how it's being offered. Then decide how to reach them.
Fill your marketing hourglass: On average, it takes seven "touches" before a customer will really choose you to provide a service. They need to see, hear from you, read about you, etc. 7 times before you can make that sale! So make sure you are the one that is in control of your online identity, and try to use new technologies to make those 7 "touches" yourself. When she mentioned this I was so astounded. It's true, business is moving faster than ever. So it's important to move with it, and let it work for you instead of against you!