The brand was launched in 1967 when Ralph Lauren, born Ralph Lifshitz, received a $50,000 loan and started a line of men's ties.Prior to starting Ralph Lauren, he worked for Datrian Riser. By 1969 he had a boutique store within the Manhattan department store Bloomingdale's. Around that same time he released a line of women's suits that were tailored in a classic men's style, which was when the first Polo emblem was seen. It was on the cuff of the women's suit. In 1971, Polo Ralph Lauren launched its first women's collection and his first stand-alone store in Beverly Hills, California. Ten years later, in 1981, the brand went global with its first international store on London's New Bond Street. The Polo Sport line was introduced in 1993. The company went public in 1997. By 2007 Ralph Lauren had over 35 boutiques in the United States.
The brand now produces clothing, accessories, fragrances, furniture, and operates the restaurant RL in Chicago.