Monday, September 28, 2015
Branding is What You Communicate
Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too. We love antique spectacles. These belonged to my grandmother in Leonard, Texas. These are perfectly round, and will fit any narrow to slightly wide sized head. Back in the days of pin hinges, the temples were constructed to swing out wide to accommodate all sized heads. Ever notice in old photographs, the frames sat perfectly over their eyes but the temples swung out and over their ears?