Saturday, September 12, 2015

Be true to your brand. Be consistent.

I placed this point because it involves all of the branding accomplishments above and is the most important tip I can give you. If you can't do this, your attempts at establishing a brand will fail. Walking down a nature stream, dipping your feet in the water and taking a slippery slide across the moss. This is a Rocky Springs shopping adventure. Take the experience slow and deliberate and most of all, enjoy.

Friday, September 11, 2015

Design Templates and Create Brand Standards For Your Theme

Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent. We like our nature colors. Green and brown. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.We talk with customers the same way we talk with family. With respect. With understanding. With clarity.

Thursday, September 10, 2015

Defining Your Brand

Defining your brand is like a journey of self-discovery. It can be difficult, time-consuming and eye opening. What is your company's mission? To preserve, to rescue, to recycle What are the benefits and features of your products or services? Our items are true vintage, taken care of and valued from day one. We stand behind the vintage and hope you will add the item to your modern home. What do your customers and prospects already think of your company? We are constantly promoting product and invite guests into our vintage home which is located one hour north of New Orleans. What qualities do you want them to associate with your company? Preserved vintage takes years of care. Rescued items need careful handling. Recycled items demands researched historical background.

Wednesday, September 9, 2015

Branding

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Rocky Springs Vintage is true vintage. Just like nature. Sold, packaged, selected with you in mind. Add vintage to your modern home and see how you feel. Like you are walking down Rocky Springs.