Friday, September 25, 2015

Is Your Brand Too Good?

It’s time to look yourself in the mirror and realize that you're an entrepreneur, you're a small business and you need to stop talking about whom you aspire to be. Instead, recognize who you really are, accept it and then go out there and start hustling your brand. Because no one’s too good to make money.

Thursday, September 24, 2015

Branding Question To Answer

How did your childhood prepare you for your job today? Now get started with a more interesting "About Me" page.

Wednesday, September 23, 2015

High or Low Cost? You Can't Be Both

Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people.

Tuesday, September 22, 2015

Research Your Customer

Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think. A recent customer told me that he thought the vintage item was brighter than the photograph. He knew my policy prohibited returns but still he pushed for a return. He wouldn't think of not bullying the store owner. The customer even sent a form letter that he had used to return another item to another store. Whoops. Was that a mistake or was that a calculated behavior? Takeaway: Make your policy different to accommodate certain buyers and hold firm to policy.