Friday, September 25, 2015
It’s time to look yourself in the mirror and realize that you're an entrepreneur, you're a small business and you need to stop talking about whom you aspire to be. Instead, recognize who you really are, accept it and then go out there and start hustling your brand. Because no one’s too good to make money.
Thursday, September 24, 2015
Wednesday, September 23, 2015
Tuesday, September 22, 2015
Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think. A recent customer told me that he thought the vintage item was brighter than the photograph. He knew my policy prohibited returns but still he pushed for a return. He wouldn't think of not bullying the store owner. The customer even sent a form letter that he had used to return another item to another store. Whoops. Was that a mistake or was that a calculated behavior? Takeaway: Make your policy different to accommodate certain buyers and hold firm to policy.