Friday, October 2, 2015

A little branding here. A little there

Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.

Thursday, October 1, 2015

What The Color of Your Logo Says

Different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile, black communicates feelings of sophistication, authority or seduction. Not convinced? Consider the green logo for Starbucks or Greenpeace and the black logos of Chanel or Sony.

Wednesday, September 30, 2015

Write It Down. Take A Letter, Maria.

Write down your brand messaging. What are the key messages you want to communicate about your brand?
Every employee should be aware of your brand attributes.

Tuesday, September 29, 2015

Get A Great Logo

Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips: Get a great logo. Place it everywhere.

Monday, September 28, 2015

Branding is What You Communicate

Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too. We love antique spectacles. These belonged to my grandmother in Leonard, Texas. These are perfectly round, and will fit any narrow to slightly wide sized head. Back in the days of pin hinges, the temples were constructed to swing out wide to accommodate all sized heads. Ever notice in old photographs, the frames sat perfectly over their eyes but the temples swung out and over their ears?

Sunday, September 27, 2015

Know Your Audience Like You Know Your Items

"You have to know your market. You have to lift up the rocks and see what's crawling about underneath, as well as what's basking in the sunshine."