Saturday, October 10, 2015

Copywriting

Don’t Just Say It – Sell it! You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. Consider marketing messages that capture attention and boost profits. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking.

Thursday, October 8, 2015

Understand the Business Niche You Are In

Understand how you differ from competitors. We are way out in the country on a dairy farm. Know your target audience to the core. Our audience is upscale, loves modern life with a touch of vintage for old times sake. Fully grasp how your product and services hit the sweet spot of your audience’s needs. The object is a reminder of a loving grandmother or mother and what childhood was like growing up in her homes.

Tuesday, October 6, 2015

Take Your Feedback Even When It Is Negative

Buyers are entitled to their opinion and negative feedback can be a wakeup call. Hundreds of positive notes flood in and there in the middle of the pile is one negative one. Was it something I said or something he did? Was the product less than good? Did you describe the rust, the dings, the colors as appropriately as possible? All those questions fly through the head of the seller. I think this is a good thing. Take the negative and move on.

Monday, October 5, 2015

Build your online presence

Do you know how you're appearing and coming across online? This is something you're going to want to monitor on an ongoing basis, and improve upon whenever and wherever possible. Do you have social media profiles? Tweak them.

Sunday, October 4, 2015

Understand and Be Your Authentic Self

Your brand should be a reflection of who you are. Do you know what you believe? What you stand for? What your strengths and weaknesses are?